Hotelier surveys hotel general managers to find out the hurdles they face in optimising revenues for the year ahead
Hotel Middle East’s pipeline data reveals an increased number of hotels for the coming year.
This means the pressure is on for hotel general managers
(GMS), who will have to work that much smarter in order to drive revenues both forwards and upwards. In light of this, Hotelier has surveyed a number of hotel
GMS, to discover key factors behind such strategies.
The results reveal that one of the biggest hurdles standing in the way of achieveing revenues, at 85%, is that of local competition, while 46% agreed that having an effective marketing strategy was the second biggest hurdle, followed by having the right staff, at 31%. Regarding having the best tools in place to reach revenue targets in 2019, 53% of respondents said they would require access to new regional and international markets, with 38% saying that that would benefit from having stronger relationships with online and tradional travel agents, and 31% saying the need strong, relationships with locally- based tourist service providers . When asked how their properties are planning to add value to room rates, 62% said they intend offer food and beverage services as part of the room rate, while 30% said they would either offer more services, renovate rooms, or package upselling rooms with extra services. In terms of what a property needs from its travel partners, 46% of the respondents said they would need better value added services, while 31% said they would require detailed customer information , and 31% said they would welcome a proactive customer service. Further results evealed that just a little over 60% said that additional rooms sales wwould be their properties biggest revenue driver for 2019.