HotelNews Middle East - - Contents -

It is a sign of Dubai’s never-end­ing growth that the satel­lite ar­eas are be­com­ing vi­brant hubs of ac­tiv­ity that are home to di­verse com­mu­ni­ties.

That point has never been bet­ter il­lus­trated than with the suc­cess­ful open­ing of Radis­son Blu Ho­tel Ser­viced Apart­ments Dubai Sil­i­con Oa­sis.

The ho­tel apart­ments only opened at the tail end of De­cem­ber but they have al­ready proven to be a huge suc­cess – as Christo­pher Pike, gen­eral man­ager Radis­son Blu Ho­tel Ser­viced Apart­ments Dubai Sil­i­con Oa­sis, ex­plains. “Dubai Sil­i­con Oa­sis is a fast up and com­ing area,” he says. “Peo­ple might think we are a lit­tle out of the main thor­ough­fare of the Sheikh Zayed Road, but we are see­ing now though, through our sales work, there are new com­pa­nies com­ing to Sil­i­con Oa­sis con­stantly, there is

a whole new de­vel­op­ment called Sil­i­con Park which will be host­ing a whole new range of com­pa­nies upon com­ple­tion.”

The lo­ca­tion is highly con­ve­nient, says Pike, with a high qual­ity of life not least be­cause of the lower lev­els of traf­fic and easy ac­cess to other emi­rates.

“It’s a mixed-use com­mu­nity with res­i­dences, vil­las, apart­ments and a shop­ping mall, it is grow­ing fast and it is a great place to set up a ho­tel apart­ments busi­ness with an eye on the fu­ture,” he says.

“We have al­ready seen many busi­nesses lo­cat­ing away from the cen­tre of Dubai, we have seen peo­ple com­ing to live in Sil­i­con Oa­sis be­cause of the con­ve­nience of be­ing only 20-25 min­utes from Dubai Mall or the prox­im­ity to Me­dia City, which is only 30-35 min­utes away.”

It is not just avoid­ing the traf­fic jams that one as­so­ciates with the cen­tre of Dubai that ap­peals to those bound for Dubai Sil­i­con Oa­sis, many have turned to the area for the high stan­dard of lo­cal schools that makes set­tling down there all the more ap­peal­ing for fam­i­lies.

“I think it is only go­ing to grow and grow,” says Pike.

“There is high-qual­ity hous­ing around here as well, you don’t need to go into town, it is per­fect, it works very well.”

One of the main sell­ing points of the prop­erty has been the con­ve­nience for peo­ple who do not want the has­sle that comes with rent­ing your own prop­erty in Dubai.

“Peo­ple have the op­tion to go out and rent an apart­ment, sign the ejari, pro­vide de­posits and ev­ery­thing that en­tails,” says Pike.

“As ho­tel apart­ments we take all that headache away, you sign an agree­ment with us but that is as far as it goes, you don’t have to worry about DEWA bills be­cause it is all-in­clu­sive.”

With the in­ter­net be­ing in­cluded in the cost of the apart­ments, as well as any main­te­nance is­sues be­ing cov­ered, all un­der bill, it is easy to see why Pike de­scribes his prop­erty as ap­peal­ing to those who want “an apart­ment with­out the headaches”.

“It will also ap­peal to those who need some­where to stay while they get used to Dubai and have to wait for their Emi­rates ID to clear or other le­gal­i­ties,” he says.

“We are the per­fect op­por­tu­nity to re­solve that bridg­ing pe­riod if you can’t move into apart­ment or villa un­til all those le­gal­i­ties are re­solved.”

It is not hard to see the ap­peal of a prop­erty that does not re­quire you go through the whole process of reg­is­ter­ing with var­i­ous gov­ern­ment de­part­ments and pay­ing huge de­posits.

“We ba­si­cally don’t ask for that. There are no real big down pay­ments, we rep­re­sent a great op­por­tu­nity to not have to stump up big amounts of money up front,” he says.

“You could al­most call it plug and play, you just move in, ev­ery­thing is done for you.”

Pike is clearly onto some­thing as, since open­ing, the prop­erty has con­tin-

ued to make an op­er­at­ing profit – not some­thing that ev­ery new ho­tel can say in these dif­fi­cult times for the econ­omy.

“The great thing is we are at­tract­ing all dif­fer­ent types of busi­ness be­cause of the dif­fer­ent types of ac­com­mo­da­tion we of­fer,” he says.

“We have stu­dios that all have kitch­enettes and we have full-blown kitchens in the apart­ments which have proven great for in­di­vid­ual busi­ness trav­ellers on short stays, and they are also pop­u­lar for Ara­bic fam­i­lies who are trav­el­ling.”

It is a sign of the 211-room prop­erty’s charm that it ap­peals to such a wide range of guests.

“It is great for long-stay busi­ness peo­ple if they don’t want to go out din­ing each night they can cook them­selves,” he says.

An­other ad­van­tage of the Sil­i­con Oa­sis lo­ca­tion, Pike ex­plains, is the num­ber of stu­dents who are at­tracted to the prop­erty.

“Aca­demic City is an­other area de­liv­er­ing busi­ness for us. Stu­dents are of­fered spe­cial week­end rents, there are a num­ber of stu­dents who stay with us who work dur­ing the week and only study at the week­ends,” he says.

“Teach­ers who are re­lo­cat­ing is an­other op­por­tu­nity, it is a real mix of dif­fer­ent peo­ple from re­lo­cat­ing fam­i­lies, busi­ness peo­ple on long stays, GCC fam­i­lies on leisure – we can re­ally ap­peal to a wider spec­trum be­cause we are ho­tel apart­ments.”

What is all the more re­mark­able about the prop­erty’s suc­cess is the quick turn­around in be­com­ing op­er­a­tional af­ter Pike joined the team in July.

“From 2 July un­til open­ing on 19 De­cem­ber is, es­pe­cially in this part of the world, such a quick turn­around,” he says.

“In the first three months I had re-

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