HotelNews Middle East - - Regional News -

Carl­son Rezidor Ho­tel Group an­nounced its re­brand­ing to Radis­son Ho­tel Group, ef­fec­tive im­me­di­ately, at the In­ter­na­tional Ho­tel In­vest­ment Fo­rum (IHIF) in Ber­lin.

“To­day is the start of an ex­cit­ing era for the Radis­son Ho­tel Group, united by our new brand and long-term vi­sion to be­come a top three hos­pi­tal­ity com­pany in the world,” said Fed­erico J. González, pres­i­dent & CEO, the Rezidor Ho­tel Group and chair­man of the Global Steer­ing Com­mit­tee, Radis­son Ho­tel Group.

“Our five-year op­er­at­ing plan in­cludes ini­tia­tives that re­de­fine our value propo­si­tion, op­ti­mise our port­fo­lio, stream­line op­er­a­tions, in­vest in new tech­nol­ogy sys­tems and align our team mem­bers to de­liver on our sig­na­ture, Ev­ery Mo­ment Mat­ters. ‘Ev­ery Mo­ment Mat­ters’ is about how we do busi­ness at the Radis­son Ho­tel Group and who we are at the core – a place of pur­pose­ful en­coun­ters. For every­one. Ev­ery­day. Ev­ery­where. Ev­ery time. Our re­brand­ing is just the be­gin­ning.”

John M. Kidd, chief ex­ec­u­tive of­fi­cer & chief op­er­at­ing of­fi­cer, Radis­son Hos­pi­tal­ity, Inc, said: “The cre­ation of the Radis­son Ho­tel Group is an evo­lu­tion of our longterm part­ner­ship with the Rezidor Ho­tel Group. To­gether, we are clar­i­fy­ing and ex­e­cut­ing a new brand ar­chi­tec­ture to cre­ate more value for our guests and own­ers.

“It’s the right time for us to align our strate­gic and op­er­at­ing plans and go-tomar­ket as one solid player.”

That wasn’t the only ma­jor news com­ing from the Radis­son Ho­tel Group this week ei­ther as they an­nounced the Radis­son Col­lec­tion, which will serve ” as a premium col­lec­tion of ex­cep­tional ho­tels in land­mark lo­ca­tions”.

Each ho­tel will feel au­then­tic to its lo­ca­tion and of­fer the ul­ti­mate model for con­tem­po­rary liv­ing.

“72% of trav­ellers pre­fer to spend their money on ex­pe­ri­ences rather than ma­te­rial things and the Radis­son Col­lec­tion caters to this de­mand,” said González.

“The ho­tels that have al­ready joined the Radis­son Col­lec­tion are the per­fect show­case for what the brand rep­re­sents: au­then­tic­ity, de­sign and ex­cep­tional ser­vice. Ul­ti­mately, the brand and the ho­tels will be de­fined by the peo­ple who visit them and those who serve in them. We are in­cred­i­bly proud of our global de­but and look for­ward to the con­tin­ued growth of our ex­cep­tional col­lec­tion glob­ally.”

There are two ho­tels un­der the Radis­son Col­lec­tion ban­ner in the Midde East – Sym­phony Style Kuwait, A Radis­son Col­lec­tion Ho­tel and Hor­muz Grand Mus­cat, Oman, A Radis­son Col­lec­tion Ho­tel.

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