HotelNews Middle East - - Talent -

Emaar Hos­pi­tal­ity Group has ap­pointed Me­hdi Mo­rad as gen­eral man­ager of Ad­dress Boule­vard.

The prop­erty opened in 2017 un­der Emaar Hos­pi­tal­ity Group’s Ad­dress Ho­tels + Re­sorts, the premium lux­ury ho­tel and ser­viced res­i­dences brand. A spokesper­son said that Mo­rad’s fo­cus will be on strength­en­ing the po­si­tion­ing of the ho­tel, de­liv­er­ing the promised as­pi­ra­tional hos­pi­tal­ity stan­dards, and un­der­tak­ing new ini­tia­tives to drive op­er­a­tional per­for­mance and pro­duc­tiv­ity.

Me­hdi Mo­rad said: “Ad­dress Boule­vard ex­em­pli­fies the brand val­ues of Ad­dress Ho­tels + Re­sorts, and is ‘where life hap­pens’. The so­phis­ti­cated ar­chinikki tec­ture and de­sign, the el­e­gant in­te­ri­ors, the out­stand­ing arts, the first-of-its-kind food and bev­er­age con­cept are all com­pelling fac­tors that have made it a pre­ferred des­ti­na­tion for trav­ellers.

“Our fo­cus is to en­sure that the ho­tel will con­tinue to of­fer in­no­va­tive ex­pe­ri­ences for our cus­tomers and un­der­line its premium po­si­tion.”

A Moroc­can French na­tional, Me­hdi has ear­lier worked in po­si­tions such as clus­ter gen­eral man­ager, gen­eral man­ager and ho­tel man­ager with in­ter­na­tional ho­tel chains in Mau­ri­tius, Rus­sia, Tu­nisia, Ukraine and France. He has held se­nior po­si­tions in op­er­a­tions, rev­enue and Sales & Mar­ket­ing. Me­hdi has a Mas­ter’s de­gree in Tourism & Hos­pi­tal­ity Ad­min­is­tra­tion.

Olivier Har­nisch, chief ex­ec­u­tive of­fi­cer of Emaar Hos­pi­tal­ity Group, said: “Ad­dress Boule­vard has firmly po­si­tioned it­self as a premium city life­style re­sort, which ap­peals to both busi­ness and leisure guests.

“With its cen­tral lo­ca­tion in Down­town Dubai, the ho­tel has set new stan­dards in lux­ury hos­pi­tal­ity. Me­hdi Mo­rad brings ex­ten­sive in­ter­na­tional ex­pe­ri­ence, gained from sev­eral key global mar­kets, which will be in­valu­able in driv­ing the ho­tel’s growth and in de­liv­er­ing ex­cep­tional cus­tomer ser­vice stan­dards.”

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