Category SPONSOR: Sial
Joanne Cook, managing director SIAL Middle East, tells Hospitality Awards are such a key event for her company…
WHY HAVE YOU CHOSEN TO SUPPORT THE LEADERS IN HOSPITALITY AWARDS?
Simply because the Leaders in Hospitality Awards offer the perfect opportunity to position our brand in front of the crème de la crème of regional hospitality industry. As an annual event defining innova- tion in the food, beverage and hospitality industry, it is important for SIAL Middle East to be associated with an event that recognises excellence and innovation in the hospitality industry. Leaders in Hospitality Awards provide that perfect platform where we can present ourselves to the industry before the event, network with them while attending the excellent gala dinner evening and further instill the idea of attending SIAL Middle East with post show coverage.
WHAT IS YOUR OPINION OF THE MIDDLE EAST'S HOSPITALITY LANDSCAPE?
The hotel industry is going through a number of changes. While new properties are coming online all the time, there seems to be a bit of consolidation also happening within the industry. SIAL Middle East presents a relevant platform to source new F&B products and foodservice equipment which helps hotels, restaurants, cafes and catering institutions to align their changing objectives and achieve cost efficiency.
WHAT ARE YOUR COMPANY'S PLANS FOR THE NEXT 12 MONTHS?
As the host of the region’s largest culinary competition La Cuisine, SIAL Middle East welcomes 1,000+ chefs to the event every year. Senior regional and international chefs take guided tours daily to meet with exhibitors at their stands, ensuring the exhibitors with foodservice offering see just the right influencers for adoption of their products in kitchens around the region.