Identity

CIRCULAR FASHION

-

Canadian company Axiom Cycling Gear’s entire line of cycling bags is to be manufactur­ed from its proprietar­y fabric, Oceanweave, which is made from 100% recycled fishing nets.

Brand manager Andrew Belson was moved to act when his son began crying after watching a documentar­y about turtles becoming trapped in discarded nets.

This seminal moment led to the research and design behind the creation of Oceanweave, which was initially used in Axiom’s line of commuter bags before being adopted for its complete range of innovative cycling accessorie­s.

The firm, which is based near Vancouver in British Columbia, estimates that for every 1000 tonnes of Oceanweave fabric produced, up to 1100 tonnes of nets will be eliminated after having been removed from the ocean.

That same 1000 tonnes will have saved an estimated 7000 barrels of oil, and avoided 4100 tonnes of needless CO2 emissions.

 ??  ??

Newspapers in English

Newspapers from United Arab Emirates