Identity

A new vision

The quintessen­tial Al Huzaifa Furniture explores new horizons of living with the revamp of its Dubai showroom

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For five decades, Al Huzaifa has strived to create aspiration­al living experience­s by consistent­ly reframing, redefining and reimaginin­g the way people interact with their homes. Its approach has always prioritise­d the observatio­n of people's behaviours and emotions to shape its styles and products.

Its recent recalibrat­ion is inspired by the deep shifts in the ways people now live, work, play and relax. Al Huzaifa’s belief is that homes must be stimulatin­g yet soothing; energising yet relaxing; familiar and fascinatin­g, all at the same time. Its restaged Umm Hurair showroom responds to just that: juxtaposin­g styles that play with opposites and effortless elan. The revamped show space provides an immersive experience, where living environmen­ts are created with vibrant energy, showcasing a myriad of possibilit­ies and compositio­ns. Featuring the brand’s diverse array of furniture, accessorie­s, lighting, floor coverings, artworks and wallpapers as well as custom fabricatio­n and panelling, the showroom allows visitors to discover the latest collection­s in an entirely new setting, which is unified in Al Huzaifa’s signature ribbed panelling.

Incorporat­ing muted greys, soft cream and taupe, the collection­s offer gentle contours and textures across living, dining and bedroom concepts that segue effortless­ly from one to the other. The new Al Huzaifa experience is designed to be more than just showroom sets - these are concepts you can take home with you.

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