COVER STORY

The on-going COVID-19 crisis has driven home a few critical messages. There is a need for ‘real’ digital transformation because omnichannel isn’t an option anymore and leveraging technology isn’t a choice. There is a clear need to protect and upskill people to quickly redeploy them in new roles. Importantly, standing together is one of the most potent ways to face and overcome the on-going crisis. It is the time to stand out by being pragmatic, empathetic and safe.