UP CLOSE AND PERSONAL

Do you want to share a message for women entrepreneurs?

Don’t give up! If you can’t find a chair at the table, bring your own chair. Create your own opportunity and find people who can help you to achieve what you want. Don’t allow noise to distract you; focus on your dream but choose wisely – something that will benefit you personally and your entrepreneurial project.

How do you empower other women?

Not only empower, I believe in inspiring other women entrepreneurs to tap into their potential, identify their long-term goals and help them to find the right opportunities through SIFC. I always encourage other women – especially young Saudi designers – to build their own empire.

Where do you want to see SIFC for five years from now?

We are keen to build more meaningful collaborations with department stores and online marketplaces as well as event organisers to assist our local designers in tapping into the right opportunities, while also introducing unique global brands to the Saudi market. Importantly, we are keen to launch a fashion show dedicated to local Saudi designers.