KHALEEJ TIMES’ BRB IS A HIT WITH BOOKWORMS ACROSS THE UAE

In December 2015, the UAE Cabinet declared 2016 as the Year of Reading. Pursuant to the declaration, the Cabinet issued directives to start preparing an integrated National Literacy Strategy and a framework to produce a reading generation and establish the UAE as the capital of cultural and knowledge content.

With advent of technology, digital modes of entertainment and information, and social media, reading is a habit that doesn’t come naturally to both kids and adults these day. There are a number of initiatives launched in the country that is trying to inculcate the habit of reading among children to raise the next generation of thinkers, intellectuals and innovators and one such initiative is being taken up Khaleej Times, the country’s first English newspaper.

Busy Reading Books (BRB), which was launched two months back with the aim to satiate all your literary cravings and promote reading, has been making strides in the UAE.

Following its launch in September this year, the online bookstore has seen a rise in domain visits and online purchases, courtesy of its massive collection of books in different genre and languages, which appeal to all generations and readership tiers.

The wide portfolio on Khaleej Times’ BRB plays host to books and publications by worldrenowned authors, best-selling icons, and award-winning leaders and personalities. The website is categorised for convenient browsing, including special tabs that list trending titles and books under Dh50.

A key point for all your reading goals, the online portal — https://brb.khaleejtimes.com — can be easily accessed via internet browser or through smart devices. Simply log on, search a desired book and place an order to have it delivered right to your doorstep.

Live payment gateways, cash-on-delivery options and a seamless virtual shopping experience overall makes BRB a contender for UAE readers looking for avenues and options to fulfill their desire to read.