Spinneys launches new sustainability initiative

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the UAE. As part of its corporate sustainability programme ‘Let’s Do Better Together’, the campaign aims to inspire customers to enjoy a more sustainable diet and healthy lifestyle by shopping plantbased products.

Taking place across Spinneys branches until 14th February 2021, customers are invited to explore the supermarket’s plant-based ranges that have been carefully selected and stocked on shelves, from meat-free and dairy-free alternatives to easy-to-prepare convenience foods. “With growing demand from conscious consumers for supermarkets to provide a broader variety of plantbased foods, Spinneys is committed to bringing quality, highly nutritious and good-value products from all over the world, as well as locally produced options such as our own SpinneysFOOD plant-based range of delicious, easy recipes for our customers to enjoy,” explains Tom Harvey, Commercial Manager at Spinneys Dubai.

Notable plant-based brands also available at Spinneys include Linda McCartney, Meatless Farm, Quorn, Omnimeat Violife and Beyond Meat. The Spinneys’ home-brand range by SpinneysFOOD includes recipes using Beyond Meat burger and sausages, from spicy koftas to stuffed peppers and ‘meatloaf’ with mushroom ketchup in a bid to inspire customers to experiment with plant-based meals.

“We know that we have a lot of work to do to become a truly sustainable organisation but we are taking the steps to make this a possibility in the not-so-distant future,” adds Harvey.

On 21st January, Heather Mills will be joining Spinneys to run a Facebook Live event on @SpinneysDubai to discuss her new products, share recipes and answer customers’ questions about plant-based diets and lifestyles. Later in March 2021, Heather will be heading to Dubai to cycle the Dubai92 Cycle Challenge sponsored by Spinneys, and will share more plant-based recipes on social channels in the lead up.

The team will also run a competition in partnership with Beyond Meat for a customer to win AED 10,000 to spend at Giant Cycle stores including free entry to the Dubai 92 Cycle Challenge on 26th March. All customers need to do is purchase any Beyond Meat product (in-store or online) and show their receipt at the customer service desk in any Spinneys store.