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FILA has opened its new futuristic flagship store in Dubai Mall. The 158m² store is located on the ground floor across the ice rink and caters a range of stylish clothing and footwear for men, women and kids.

Reflecting the brand’s philosophy of innovation, the flagship features unique and eye-catching characteristics such as cutting-edge wall projection mapping, hologram and levitating footwear display.

It also includes an apparel customization station where you customers can personalise their FILA apparel with

Middle Eastern inspired FILA branded graphics exclusive to the new Dubai Mall flagship, creating a unique shopping experience.