Taraf Interiors unveils new fitness experience in the GCC

Taraf Interiors recently announced the development of a new design concept and brand identity for a UAE-based fitness store.

The new creative design of the store aims to create an enjoyable customer experience that would place the brand’s name on the top of the fitness stores in the region. It takes the customer through a seamless journey from immersive fitness cardio simulations to live social media screens, interactive fitting rooms and more.

The retail store was designed in categories with a gray-scale palette to enrich the value of each section. The new concept is under construction at top shopping malls in the GCC including Mall of Qatar – Qatar, Avenue Mall – Kuwait, Zahia City

Center – Sharjah, Dubai Hills Mall – Dubai, with the renovation of the existing branch around the UAE.

“Our aim is to push the boundaries and create immersive experiences and attractions that customers haven’t seen before,” said Raed Y. Ibrahim founder and creative director of TARAF INTERIORS.

“The new design focusses on a smooth flow, where customers can navigate from one section to another easily. In the weightlifting corner you can try the challenge to lift weights under the supervision of a trained staff. Human-sized screens replace mannequins displaying the collections as a fashion runway show. Touch screens supporting online shopping and selfservice,” he added.