Just the ticket

Infusion Magazine - - LOOK AND LISTEN -

Lead­ing UK com­pany Tick­et­line are launch­ing in the UAE, and bring­ing with them their cut­ting edge sys­tems de­signed to make your life a lot eas­ier, al­low­ing di­rect ticket ac­cess to the best gigs in town…

So, you’re an event pro­moter and you work hard to get your po­ten­tial cus­tomers to visit your Face­book page to buy tick­ets for your lat­est event. The cus­tomer is sold on buy­ing tick­ets, but you have to di­rect them, via a link from your site, to one of the es­tab­lished tick­et­ing agents in Dubai. Once on their site ( be it Plat­inum­list, Time Out, Vir­gin or who­ever) your cus­tomer sees ads and links to all the other events your com­peti­tors are run­ning at the same time. Maybe your “cus­tomer” sees some­thing else they want to go to more than your event, and buys tick­ets for it in­stead. Great! You’ve spent your promo bud­get sell­ing your com­peti­tor’s event. If only you could have sold your ticket di­rectly from within your Face­book page you’d still have a cus­tomer. Well, now you can thanks to new- boys- onthe- block Ticket Line.

“Ticket Line is the only tick­et­ing agent in the Mid­dle East of­fer­ing pro­mot­ers a plugin that al­lows them to sell tick­ets di­rectly from their own Face­book page,” John Wal­lace, MD of Ticket Line told us. “We cre­ate the plugin for the pro­mot­ers and it takes about 30 sec­onds to add it to their Face­book site. We give them a re­ally pow­er­ful tool to al­low them to sell on their page and keep their cus­tomers with them.” Kit Kheedo, the main man of No. 1 Events, is one of the fi rst to see the benefi ts of this smart but sim­ple way to sell. “We have over 23,000 loyal and en­gaged fans who use our Face­book pages to fi nd out all about our events. Up to now we’ve not been able to sell tick­ets to them di­rectly, but had to push them off to tick­et­ing web­sites where com­pet­ing events are pro­moted. We’ve just taken on Ticket Line to run our ad­vance sales for our next ma­jor event, Craig David at Nasimi Beach in April. We’re confi dent we’ll gen­er­ate plenty of sales di­rectly from our Face­book site.” “There are a lot of pro­mot­ers in Dubai who only re­ally use Face­book and Twit­ter to pro­mote their events,” Wal­lace told us “And now they have a way of turn­ing pro­mo­tion into im­me­di­ate ticket sales. We pro­vide them with live 24- hour ac­cess to sales info and of course all the cus­tomer data be­longs to them too.”

Kit Kheedo be­lieves there are real ad­van­tages for club­bers and gig- go­ers. “If you buy your ticket in ad­vance most pro­mot­ers will sell you the ticket more cheaply than on the door. Also you get your e- ticket im­me­di­ately by email. You don’t even have to print it if you have a smart­phone as the bar­coded tick­ets can be scanned on the door from your phone.” There’s also an­other se­ri­ous benefi t for Joe Punter. If you have your ticket in ad­vance there’s no need to queue and if you are a group of lads you won’t be turned away by the go­rilla on the door for not hav­ing a lady in your group as your name’s al­ready on the list ( quite lit­er­ally) so you will be get­ting in. “We’ve been sell­ing mil­lions of tick­ets a year in the UK for around 20 years now, and since we in­tro­duced the Face­book plugin we’ve seen sales via Face­book rocket,” said Wal­lace. “Of course we pro­vide a full tick­et­ing ser­vice here in the UAE too, with our own site www. ticket- line. ae and its na­tive mo­bile site fea­tur­ing all events we sell on. In ad­di­tion we can pro­vide ac­cess con­trol, that’s ticket bar­code scan­ning, at events too. We are also fully in­te­grated with the DTCM and one of their ap­proved ven­dors.” If you want to find out how Ticket Line can help your event, con­tact

John Wal­lace on 055 508 7650 or email [email protected]

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