EDM // face­book.com/Hol­la­phonic

Infusion Magazine - - LOOK AND LISTEN -

BREAK­ING OUT OF THE RE­GION as a mu­sic act is a skill few have de­vel­oped in the Mid­dle east so far. But pop- EDM duo Hol­la­phonic have made it look easy over sev­eral years of net­work­ing, gigs and al­most con­stant stu­dio time.

And the prod­uct of that blood, sweat and tears – and some very ac­tive so­cial me­dia strate­gies – is here in the shape of their de­but al­bum, Per­sonal Space. That it’s signed to Uni­ver­sal is a suc­cess story in its own right, but the 17 track Deluxe al­bum moves be­yond that.

Pair­ing Greg Stainer’s pol­ished pro­duc­tion and Olly’s rau­cous ear for the un­der­ground, they’ve made an al­bum that brings to­gether pop, EDM and house, with col­lab­o­ra­tors – in­clud­ing lo­cal stars Kevin Mur­phy and Dia from Ju­liana Down – adding their own spin.

There are more pop songs than you could turn a Dubai FM dial to, while there is some con­trast over the course of the al­bum: there are slower num­bers ( the growly ‘ Be Some­body’), deep garage (‘ Only Meant For Me’) and bouncy fes­ti­val favourites (‘ I Don’t Want It To end’).

It’s a cal­cu­lated pop as­sault, and it’s bril­liantly ex­e­cuted.

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