HOLLAPHONIC – PERSONAL SPACE
EDM // facebook.com/Hollaphonic
BREAKING OUT OF THE REGION as a music act is a skill few have developed in the Middle east so far. But pop- EDM duo Hollaphonic have made it look easy over several years of networking, gigs and almost constant studio time.
And the product of that blood, sweat and tears – and some very active social media strategies – is here in the shape of their debut album, Personal Space. That it’s signed to Universal is a success story in its own right, but the 17 track Deluxe album moves beyond that.
Pairing Greg Stainer’s polished production and Olly’s raucous ear for the underground, they’ve made an album that brings together pop, EDM and house, with collaborators – including local stars Kevin Murphy and Dia from Juliana Down – adding their own spin.
There are more pop songs than you could turn a Dubai FM dial to, while there is some contrast over the course of the album: there are slower numbers ( the growly ‘ Be Somebody’), deep garage (‘ Only Meant For Me’) and bouncy festival favourites (‘ I Don’t Want It To end’).
It’s a calculated pop assault, and it’s brilliantly executed.