Bomberg puts focus on unique designs for men
dubai — Options for men are very limited when it comes to fashion and that’s the reason Swiss watchmaker Bomberg planned to focus only on men for its uniquely designed watches.
With Brand Ambassadors that include WBA Junior Middleweight Champion of the world, Austin Trout, Racing driver, Martin Fuentes and superstar Basketball player for NBA champions Miami Heat, Chris ‘The Birdman’ Andersen, Bomberg is a brand that is made for men, who live life on their own terms.
Aimed at daring men looking for a positively unique design, Bomberg encourages one to seize the moment. Initially launched in South America in 2012, Bomberg has achieved tremendous success through its unique designs and powerful products which take one off the beaten track and pair strong architectural sensibility with industrial utility, according to the company.
Bomberg joined hands with Ahmed Seddiqi & Sons for its Middle East foray from Dubai. Although the brands is available at select stores in Dubai and Abu Dhabi since May 2013, official launch was held last week in Dubai.
“The response is good since May and we are very happy,” Bomberg founder and chairman Rick Delacroix told who specially came down in the Emirate for the launch. The brand is quite young and the response is also good in other parts of the re-
The type of people who buy a watch for style, elegance and are looking for something different are my customers
Rick Delacroix
gion, Delacroix added. “We launched the brand first in Dubai and Abu Dhabi and three months later entered in Qatar, Bahrain, Oman and also in three cities — Karachi, Lahore, Islamabad — of Pakistan,” he explained. Kuwait and Saudi Arabia will be explored next year, he added.
Talking about the brand, he said: “We are new and want to build the brand first. We are quite hopeful of success as we are great and unique in shape and affordable.”
The company’s launch lineup of 52 watches from 3 lines — the 1968, Maven, and Semper collections — are aimed to impress with quality build materials, an assortment of colour ways, and all priced starting from $600 to $1,500.
“People who want to buy a watch to tell time are not my customers. The type of people who buy a watch for style, elegance and are looking for something different are my customers,” he explained further.
Talking about the manufacturing facility, he said this year the company is producing 15,000 watches. “Since we are new we want to focus more on quality rather than quantity. So we will improve manufacturing slowly,” he added.
The interesting thing about the 1968 Chronograph models of the watchmaker is the location of the crown and pushers as they are on the top. This design has been known as the “Bullhead” and was popular in sportier watches of the late 60s and early 70s.
Mohammed Abdulmagied Seddiqi, vice-president, sales and retail at Ahmed Seddiqi & Sons, commented: “Although Bomberg is a relatively young brand, it has demonstrated tremendous potential — with its innovative design concept, strong brand personality and service oriented we are confident they will do well in the Middle East.”