Al Habtoor Motors becomes distributor for General Tyre

The sales network of 4x4 tyre brand is being further expanded

We are very pleased to be the official sales partner of General Tyre in the UAE

Ahmed Al Habtoor

dubai — The tyre brand, General Tyre, announced the official partnership with Al Habtoor Motors for the sale of passenger car tyres and 4x4 tyres in the UAE.

Continental’s Passenger and Light Truck Tyre Replacement Business division for the Mena region, whose focus is on business development in the Middle East and North Africa, is thereby consistently continuing development of the sales network.

The American tyre brand, General Tyre, which is rich in tradition, belongs to Continental’s brand portfolio and boasts a great deal of experience in the development and production of high-performance tyres for 4x4s and passenger cars.

The executive vice-president, Marketing and Sales Replacement EMEA from Continental, Dr Hart- mut Wöhler, stated on the background of the partnership: “As one of the leading tyre manufacturers in Europe, we now want to create a good and attractive sales base also for the General Tyre brand in the UAE, focusing on 4x4 and passen- ger cars. We are convinced that in Al Habtoor Motors, with its SpeedFit tyre service branches, we have found an ideal strategic partner for the marketing of our General Tyre range of tyres.”

Ahmed Al Habtoor, CEO of Al Habtoor Motors, said: “We are very pleased to be the official sales partner of General Tyre in the UAE. All over the world, the tyre brand represents ambitious, reliable tyres for four-wheel drives and sedans, which enjoy great popularity in our region.”

Andreas Bertram, managing director of Continental Middle East, said: “With our new sales partner in the UAE, we are taking the next step on the way towards our longterm goal of professionally marketing the General Tyre brand in this region as well.”

Neil Coolledge, general manager of SpeedFit, also sees “a high potential” in the partnership “because the tyre customers in the region are making quality-focused purchasing decisions with regard to 4x4s and passenger cars. This demand shall be optimally met by the General Tyre brand with its broad product portfolio and its excellent value for money positioning.”

Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, JAC, TEMSA, Bentley, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles.