It’s been designed to bring to life the youthful and charismatic nature of the brand

Call It Spring opens at Ibn Battuta Mall

dubai — Call It Spring, the “it” destination for fashion shoes and accessories, has opened its firstever international flagship store in Dubai’s Ibn Battuta Mall.

The new store has transformed the current retail experience into a sight to see, through the use of colourful imagery, custom-made furniture and lighting details all designed to conjure up a sense of fun and creativity, much like the brand itself.

Call It Spring, one of the biggest brands from the Aldo group, is present in 20 countries around the world, with more than 200 stores across North America, the Middle East, Europe and Asia.

Jean-Pierre Genereux

Most recently, Call It Spring opened a new flagship concept store on London’s famed Oxford Street.

“The new Call It Spring flagship concept has a truly fresh feel; it’s been designed to bring to life the youthful and charismatic nature of the brand, as well as the style and spirit of each season’s cam- paign,” said Jean-Pierre Genereux, Aldo’s vice-president of Brand and Concept.

Developed in collaboration with renowned New York branding and design specialists Pompei A.D., the new retail space translates the brand’s universal message of youthful self-expression into an eclectic and exciting shopping experience.

The new space blends sleek, contemporary materials and striking textures, with eye-catching colours and neon-lit designs. In this new concept, the product spaces are gender-specific: ladies shop amongst floral detailed walls, mint accents and playful bird statues, while gents find their picks amid bold concrete-like shelves and glowing red neon accents.