DDF WINS AWARD
dubai — At the 7th International Sports Event Management (ISEM) Awards held in London on November 6, the winning trophy in the Event Marketing category was presented to Dubai Duty Free for the Dubai Duty Free Tennis Championships 2013, according to a Press release.
The airport retailer, which owns and organises the WTA and ATP tournament, faced strong competition from other international sporting events to emerge as the winner in this highly competitive field.
The ISEM Awards are the industry’s flagship event which honours sport event management industry leaders for their outstanding performance in the organisation of major sports events. The ISEM’s panel of judges this year included industry giants such as Sir Craig Reedie, VP of the IOC, Stacey Allaster, CEO of the WTA and Guy Kinnings, Global MD of IMG Golf.
According to the judges, the Dubai Duty Free Tennis Championships marketing entry was a worthy winner, as they commented: “Their marketing strategy was very comprehensive and detailed, while concise and to the point. It puts Dubai on the global stage through innovative PR.”
Commenting on this sporting award, Dubai Duty Free’s Executive Vice Chairman, Colm McLoughlin said: “We thank the ISEM and the judging panel for recognising the hard work and dedication that goes into the running of the Dubai Duty Free Tennis Championships, which is a world class event attracting the top tennis players.
“This year marked the 21st anniversary of the tournament which has grown into a much loved sporting event in the UAE and one that attracts visitors from all over the world. The media exposure that the tournament generates is mas- sive and positively highlights the world-class sporting facilities of Dubai. I would like to thank everyone involved with the success of the tournament and look forward to another great event in February 2014.”
Organised by Informa Sports Group, the ISEM awards were presented during a black-tie dinner at the Cumberland Hotel in London. The awards ceremony marked the culmination of the ISEM conference that included 2 days of keynote speakers, focus groups and workshops which attracted over 250 delegates, exhibitors and speakers.