CBI appoints new head of communications

Commercial Bank International (CBI) on Sunday announced the appointment of Fida El Samad as head of corporate communications and marketing. Kris Babicci, CBI’s chief executive offivcer, said: “We look forward to Fida’s contribution to delivering specific stakeholder engagement initiatives to support CBI’s growth. Her knowledge and skills will help us in further advancing the Bank’s profile.”

Samad said: “It is a genuine privilege for me to take on this role at such an exciting time for CBI and the industry. I look forward to working with the CBI team of professionals and to driving further the bank’s new brand launched last year.”