MAKE IT LOCAL

Over the past decade and a half, there has been tremendous development in science and technology. Often we come across marvellous innovations in the field of automobiles, electronics, communications etc., with a slew of companies competing with each other to offer the best and the latest in technology, of course with an exorbitant price. Everybody cannot afford these fabulous gizmos. The companies endorse their products right from soap to four-wheeler by engaging the services of famous celebrities. These celebrities charge astronomical sums of money for these assignments, which they themselves hardly use. What I would suggest is the companies instead of approaching these pricey celebrities, can get their endorsements done through young, energetic and fresh upcoming faces from the modelling world and pass on the benefit to the consumers, though in a small measure.

If the product of the company is of “A” quality, let them upgrade to “A+”, if it is “A+” to “A++” and if the product has surpassed all the international quality standards, just simply reduce the price and make it more affordable so that it reaches out to all the sections of the society. This way majority of the consumers will not be deprived of these fine luxuries and the companies will have a wider mass market, even for their future launches too.

Arif Ahmed, Sharjah