LG sheds light on industry trends
The overall theme of MWC 2016 will be ‘Mobile Is Everything’ and will centre on how the mobile communications revolution is driving the world’s major technology breakthroughs.
Nearly every industry from automotive to healthcare to media to retail to financial services is being reshaped and MWC is truly a global stage to highlight how mobility is driving that change with forward thinking to leap forward.
For almost a decade, the smartphone has been the most widespread platform for smart technology. However, a growing number of industry insiders and analysts are looking beyond the smartphone to see what the future of smart technology might look like.
“When smartphones first debuted, few could have predicted the transformation they would cause. Today, smartphones are more ubiquitous than any other form of personal technology. They have become necessary tools for nearly every aspect of modern society. Modern life is centered on the smartphone, and the increasing presence of IoT-capable devices is set to make new forms of smart technology even more important,” said Yong Geun Choi, managing director of LG Electronics, Gulf region.
“LG’s smart tech leadership is perfect for providing convenienceenhancing innovation in the mobile era. We are excited to showcase our next chapter at Mobile World Congress,” added Choi.
Analysts expect software to deliver some potentially interesting capabilities, especially as mobile extends to adjacent markets including payments, artificial intelligence and personalised agents. Smartphone saturation is very real in developed markets, but there is room for growth in emerging markets.
Virtual Reality and Augmented Reality are both often hyped technologies and will be widely present on the show floor at MWC. Although still relatively nascent technologies, vendors are expected to unveil some interesting AR and VR technologies, including heightened integration with Internet of Things solutions and marketing tools.