Emirates and LA Dodgers announce new deal
dubai — Emirates on Saturday announced that it will be the Official Airline Sponsor of the Los Angeles Dodgers.
This new deal expands Emirates’ international footprint as a supporter of sports and culture, marking the airline’s entry into the world of baseball, a sport with deep roots in American history and culture.
“Baseball is a sport that unifies many communities across the US The spirit of competition and fair play, the continuous drive to excel, and ability to foster a shared passion and connection with its fans – these are all values we share at Emirates,” said Sir Tim Clark, president of Emirates Airline. “This is a historic partnership as it is Emirates’ first major league team sponsorship in the US We are proud to be the Official Airline partner of the Los Angeles Dodgers, who are an innovative and cutting edge organization not just in the world of baseball, but also in the broader realm of popular sports and culture. We look forward to a long-term partnership with the Los Angeles Dodgers, and to working with them to support and connect fans and the community to the team.
“We are honoured that Emirates Airline has chosen the Dodgers to showcase their unrivaled position as the global leader in the airline industry to the millions of Los Angeles Dodger fans in the US and internationally,” said Michael Young, Dodgers’ Senior Vice-President, Corporate Sponsorships. “We look forward to working with Emirates and their great staff in activating our multi-year partnership with our fans.”
As the Official Airline partner, Emirates will have home plate and foul pole signage and will open a new Emirates Lounge, a 70 person hospitality space for Emirates and guests. In addition, Emirates will feature in-game activations, occasional ceremonial first pitches and fan appreciation activities. To extend the partnership, the Dodgers will be sponsoring the Dubai Little League All Star Travel Teams, which will now go by the name the Dubai Dodgers.
This new partnership with the Los Angeles Dodgers continues Emirates’ momentum, with the airline having made its mark on soccer as a sponsor of some of the world’s premier teams including AC Milan, Real Madrid, Arsenal FC, Olympiacos FC, Hamburger SV, and Paris Saint-Germain. In recent years, Emirates has also expanded its presence in tennis with a sponsorship portfolio that includes the US Open, the Emirates Airline US Open Series, the Australian Open, the Emirates Airline Australian Open Series as well as the French Open.