Samsung unveils smarter living, connected future
dubai — Samsung Electronics has unveiled its latest innovative products such as home appliance, mobility devices, TVs with advanced technology of Quantum dot display, and wireless sound solutions for Middle East and North Africa (Mena) region in 2016.
“Samsung is recognised for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the Mena region,” said Choong Ro Lee, president of Samsung Middle East and North Africa, at Mena Forum.
Samsung is delivering innovation that matters to the region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future
Our ambition in 2016 is to continue paving the way for meaningful innovation Choong Ro Lee, President of Samsung Mena
to the Middle East. Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup. Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite con- tent and services, from TV and movies to games and programme information. The Korean firm has also introduced first- of-its-kind technologies to bring real innovation to the home. At the forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier. It announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets.
Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants— Rose Gold and Platinum. Samsung also unveiled the Samsung Galaxy A, a stylish mobile device.