Kidman stars in Etihad’s VR reality film

abu dhabi — Etihad Airways has released its highly anticipated 360-degree virtual reality film starring Academy Awardwinning actress Nicole Kidman, marking the first time that a Hollywood actor has ever starred in a fully-immersive VR movie.

The five-minute feature, entitled Reimagine, is a major coup for the innovative national airline of the UAE, and immerses its viewers in a fully-experiential journey following Kidman through one of its new Airbus A380s flying between New York and Abu Dhabi.

The airline used cutting-edge technology and multidisciplinary mediums in the feature to bring to life its acclaimed guest experience and hospitality story by engaging the consumer in various sensory interactions onboard the virtual flight. Each scene in the film takes on a theme intended to stimulate the senses of light, sound, motion, and conversation.

Kidman said: “The film is a culmination of Etihad’s vision to tell the airline’s story in an extremely innovative way and a commitment to engaging with the public as has never been attempted by an airline before. It was a great challenge but one which has definitely paid off and it was great to be part of such an exciting project.”

Peter Baumgartner, Etihad Airways’ chief executive officer, said: “We want to share Etihad’s story in a completely new way, using technology to make our consumers a part of the narrative and to experience an Etihad Airways A380 flight first-hand, from anywhere.”

— business@khaleejtimes.com