Meet Ameera, premium woman chauffeur
dubai — App-based car booking service Careem has introduced ‘Ameera’, Dubai’s first female chauffeur service for women. Following an agreement for the new service signed between Careem and Dubai Taxi Corporation with subsequent regulatory approval from the Roads and Transport Authority (RTA), female residents and visitors to Dubai now have a dedicated travel option catering to their unique requirements.
Arabic for ‘princess’, Ameera offers riders a premium experience. The cars have tinted windows, WiFi and phone chargers. On arrival at each customer’s desired location, the female captains will add a personal touch as they alight to greet the rider before opening the door to the car, every time.
A fleet of executive cars with a crew of 15 trained female captains from Dubai Taxi Company’s pink taxis will provide the first phase of the service. While the Pink Taxi service is limited to Dubai airport pick-ups, Ameera cars will be available anywhere in the city.
Aura Lunde, GM UAE, Careem said: “Ameera creates new career paths for women in the UAE. By launching this service, in partnership with Dubai Taxi Corporation, we hope to inspire them to break through barriers and seek opportunities beyond traditional roles. Ameera cars will be operated exclusively by female Captains, further contributing to the empowerment of women in our country and responding to the needs of the female community in Dubai today, whether that relates to safety and security, cultural sensitivity or simply personal preference.”
“Launching the new exclusive Ladies Limo service is further evidence that DTC is committed to delivering best-in-class services to customers, and enriching the 5-star experience to unprecedented levels. The service will be appealing to VIP ladies in quest for privacy & comfort aboard deluxe transit means,” said Dr Yousef Al Ali, CEO of Dubai Taxi Corporation. A women-only car service, male passengers will be allowed in Ameera cars only if accompanied by a woman.