At Arab Health Philips will demonstrate how they are enabling personalised and predictive solutions through connected care

Philips is geared to optimise global health management with a concept that converges healthcare and consumer lifestyle on an integrated digital network. The health continuum of care will be showcased at its booth at Arab Health.

“HealthTech is a concept, where we combine health-based consumer activity with traditional healthcare. In our lives, we go through different phases and aim to lead healthy lives, which is why many invest in consumer healthcare products that measure their personal health and data,” says Arjen Radder, Chief Executive Officer, Philips Middle East and Turkey.

The population’s rising interest to actively monitor and manage their health is driving change in the medical environment. The move is further making an impact on existing healthcare systems that have to modify their approach with novel models to deliver improved, affordable care.

Philips’ vision of the health continuum entails all stages from healthy living and prevention to quick diagnosis, treatment and home care, Radder elaborates.

“It is a known fact that more people are suffering from chronic diseases such as diabetes, congestive heart failure, chronic obstructive pulmonary disease (COPD), etc., and have to cope with it through life. First-time diagnosis is essential to design the right therapy as soon as possible,” he adds, which is at the core of the health continuum.