E-City invests over Dh35m

E-City, a leading operator of a chain of world-class multibrand electronics retail stores across the UAE, has revealed its recent strategic move to invest more than Dh35 million in renovation of all of its stores across the UAE. The move is expected to complement the company’s confidence in driving in 25 per cent sales growth this year. Renovation of E-City’s outlets will follow a design aimed at uplifting the brand’s appeal--featuring key elements like new products added to its portfolio, a new signage and a more enhanced and engaging store plan, which are expected to help improve a customer’s shopping experience.