OSN tweaks pricing, content
dubai — OSN has launched new prices and packs that will bring its content to hundreds of thousands more subscribers.
The prices and packs are the first steps in a customer-first strategy that defines the ambitions of a #newOSN. The company is placing its emphasis on ensuring customers get affordable access to the latest and exclusive entertainment.
The company launched its new prices and packs after six months of research. Around 40,000 households across the region were surveyed to find out what they wanted. Their answer was: choice, flexibility and value.
With prices starting from just Dh79, the company is offering customers a choice of new sports, movies and entertainment packs that lets customers create their mix based on their spending power.
Faisal Hamad Al Ayyar, chairman of OSN, said: “OSN has consistently set benchmarks in the region’s entertainment landscape through its exclusive content partnerships and viewing experience. We are pushing the boundaries and making this value proposition available for one and all, marking a new era for the entertainment industry. This is the organic evolution of OSN, a response to what our customers want.”
OSN has streamlined the content it provides into convenient, easy-to-navigate packs. From movies and sports, to series in Arabic, English, Tagalog and South Asian languages, new OSN opens doors to content at great value.
CEO Martin Stewart said: “OSN’s ambition is to offer entertainment everywhere, for everyone, at a price that suits every pocket. We’ve listened to our customers and we’re delivering what they want, how they want it. Relevant, exclusive and affordable, our new prices and new packs will put the world of OSN within the reach of all.”
He added: “Television viewing habits have changed and with the new packs, customers can customise what they want to watch, paying only for their packages of choice. This is just the first step in an exciting journey ahead with a number of further initiatives this year as new OSN.”
— business@khaleejtimes.com
Osn’s ambition is to offer entertainment at a price that suits every pocket Martin Stewart, CEO of OSN