THE WORLD IS AT YOUR FINGERTIPS
Banks as well as popular brands in the UAE are stepping up their digitisation drive in order to offer convenience and improve customer experience
More and more people are using apps for daily chores as only one physical device can be conveniently used for several features. The reason behind the popularity of these apps is the simplicity involved in using them. Whether it is tracking fitness, keeping a tab on expenses or booking movie tickets — it is all available at your fingertips. With advancements in technology, people can purchase even the most basic items online through apps. This mode is not only convenient but also offers amazing deals such as cashbacks or shopping discounts.
Today, the popularity of mobile apps is not only restricted to young millennials and has been embraced by businesses eager to utilise the platform to reach out to consumers.
According to a recent survey, 68 per cent of UAE residents access banking services primarily
Today, the popularity of mobile apps is not only restricted to young millennials and has been embraced by businesses eager to utilise the platform to reach out to consumers.
through digital channels, such as mobile devices, tablets, laptops and desktops.
The UAE ranks as one of the world’s top three countries in mobile banking adoption, according to a global SAP study on technology in banking. The trends show that smart banking is following a similar usage curve to online banking, with the UAE being one of the leading countries in adopting the latest technologies.
Banks in the UAE such as Standard Chartered as well as Abu Dhabi Islamic Bank (ADIB) offer a number of online banking facilities such as transferring funds between accounts, international fund transfers, paying utility bills, among other smart banking services.
Despite all the facilities, techsavvy banking customers are increasingly opting for online as well as traditional means of banking in order to prevent any security issues. In order to meet their safety and security needs, a number of banks are using multi-factor authentication systems to reduce transaction risks, prevent potential cyber-attacks, and enhance customer experience.