Superior digital banking experience

ADIB introduces userfriendly features for faster online transactions

Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has launched a new version of its online banking platform to create a more convenient customer experience. The aim is to make it easier for current and new customers to digitally access products and services, while catering to the needs of the growing number of customers utilising digital banking services. The new service is accessible via ADIB’s homepage, www.adib.ae

The main feature of the new platform is the simplicity and the intuitive user experience, thus making it more convenient for clients to interact with the bank. The new platform has been redesigned based on customer feedback and input. ADIB customers will now benefit from a userfriendly digital banking service, which will let them meet more of their banking needs online and execute faster transactions.

The online platform’s look and feel is aligned with other channels such as ATMs and mobile app, thus providing customers with the same experience across all digital touch points. The new digital platform is compatible with all tablets, smartphones and desktop computers, providing customers with the ability to interact with the bank using their preferred device as well as manage all of their personal profiles from one single sign-in.

Philip King, Head of Retail Banking of Abu Dhabi Islamic Bank (ADIB), said: “We introduced a new design approach that revolutionises online banking design and makes it very easy to use for everyone. This is part of ADIB’s digital innovation programme, which will include launches of several major new customer offerings over the next 12 months.”

The dual language banking platform can be accessed via a single sign-on service that combines the highest security with the ease of use, alongside enhanced safety features such as a card management tool that will allow customers to block cards that have been lost or stolen. Customers can access the website safely from different devices without the need to install a new programme and current users of ADIB online banking services can use their existing access name and password to sign in.