Khaleej Times

Know Your KT: A ring-side view

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Change is the only constant. Every day is an evolution and in a day and age where you have news and informatio­n at your fingertips, literally, we, at the Khaleej Times, have not forgotten that simple way of giving news to our readers.

Back in the day, the smell of newsprint, along with a piping hot cup of coffee was the order of the morning.

But now, in this fast-changing world where time is at a premium and is gold, informatio­n is easily available in just a few seconds on your smartphone­s and other gadgets.

So, what we have done is amalgamate­d both to give you the modern way of giving informatio­n, yet in a traditiona­l way.

In the age when news has come to your ‘palm,’ we try to give you a digital-friendly read under your door every morning.

Yes, we are different and have been so since 1978, when we became the first English language daily in the UAE. We have constantly evolved too and we make extra efforts to give outstandin­g sport cover pages.

We know that our readers of this age want to know why it happened rather than what happened on a sports field. So, our team of excellent writers try to give you their own expert opinion and insights into why it happened.

Our write-ups are more analytical to keep up with the times when readers have already seen it all live, when it happened.

Although our focus has been cricket to cater to the majority of our readers, we give equal importance to football, tennis, Formula One, horse racing, golf, hockey, rugby, badminton, cycling and other sports.

We have been known to give the best local sports coverage and we continue to do that with two daily pages dedicated for sports in the UAE. We have also been at the forefront of focusing on Emiratis in sport and even school sport in our coverage.

Our focus is not on quantity, rather on quality. We have made navigation easy as our pages are slotted well.

And in keeping with the times, we try to give the bigger picture, with elaborate Infographi­cs and segregatin­g relevant data for a quick look at statistics and numbers, which is very crucial in every sport.

Last but not the least, special pages for world class events is our forte and are definitely a collectors’ item. We pack these special pages with historical facts, stats, possibilit­y, potential winners, along with a quick overview.

Our coverage of European football is outstandin­g and unmatched in the UAE, like our cricket reportage.

So, to put it simply, our reader, it is the best of both worlds where quality is priority over quantity.

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