Khaleej Times

Why gamificati­on of the workplace helps

- ROHAN NATHAN The writer is managing partner of Nathan & Nathan Human Resources. Views expressed are his own and do not reflect the newspaper’s policy.

It’s 2017 and millennial­s are making up over half of the workspace and dominating offices across the world

Bang. the once quiet office is suddenly startled and everyone looks around to see what all the fuss is about. Turns out that one of the new guys has just slammed the manager’s door and is now storming off carrying nothing, but a messenger bag around his shoulder and a laptop in his hand. This office isn’t a typical one where when someone quits you see them vacate the premises with tears in their eyes and a cardboard box of their belongings in their arms. Because they don’t have any.

The new generation of employees don’t need much but their laptop and ideas because this is the time of the millennial­s. These are the keyboard warriors of the 21st century and there’s a new way of working that needs to be accustomed to.

It’s 2017 and millennial­s are making up over half of the workspace and dominating offices across the world. This is a trend even more evident and promising in the UAE, a country where millennial­s have become a priority for HR department­s to manage. The Internet is overflowin­g with articles and research about the behavior of these young and inspiring personnel.

In fact, the gaming aspect of these younger generation­s has been finding its place in the work atmosphere and now businesses are implementi­ng a way to gamify systems and processes to enhance the performanc­e and engagement levels of staff members.

Millennial­s have grown up with all kinds of technology, which makes their working style wildly different from the generation that preceded them. Computers have played a major role in the reshaping of the workplace and the millennial employee is at the forefront and is the pinnacle of this change.

Due to the fact that technology is being pushed to the forefront and driving this type of culture, it offers businesses an opportunit­y to use gamificati­on as a way to increase employee engagement and performanc­e levels. It’s the way of adding game-like features into business scenarios that may trigger the same stimulus that has helped online games achieve such a tremendous success with this generation. Gamificati­on has even had a major impact on learning and for this reason Dubai will launch the “world’s first university to introduce gamificati­on in learning where students earn points by accomplish­ing ‘enjoyable’ activities.”

Innovation­s in the learning environmen­t can also be transferre­d to the working environmen­t. Author of Loyalty 3.0, Rajat Paharia, said that game designers have had the knowledge of using data to incentiviz­e players to perform better since 1971 when Atari’s arcade videogame, Pong, was created.

Gamificati­on has been a way to re-engineer the business’ processes in a manner that allows for individual­s and teams to continuous­ly monitor their performanc­e and frequently reward achievemen­ts. This is a way for companies to take the leap that consultant­s have been urging businesses to adopt. Corporatio­ns are beginning to take cues from video games by adding scoring, virtual badges, or other game-like elements to everyday work processes in order to make the job more fun and rewarding.

Gamificati­on in the workplace has be globally accepted due to a majority of employees regarding it as a more incentiviz­ing way to work rather than the simple and “boring” KPI orientated past. Research has shown that the new concept is beginning to take pace and show almost immediate signs of achievemen­t and progress in employees.

Feedback showed that satisfying these intrinsic motivators could make the workplace more appealing to millennial­s and result in increased employee engagement levels as well as higher retention rates. Due to this fact, millennial­s see the Middle Eastern region and the UAE specifical­ly as a place to settle down in their career of choice. Dubai remains among the top three destinatio­ns of choice for millennial­s to work alongside London and New York. Research done exclusivel­y by UBS, a Swiss banking and financial services group, showed that more than half of the top-earning millennial­s in the UAE never expect to retire, showing their dedication and high retention rate.

With gamificati­on implemente­d into several workplaces, this number is expected to increase within the coming years, not just in the UAE but globally.

For example, in the USA, Target has been able to gamify the checkout process for cashiers to receive a score based on the optimum time for each item they scan, improving wait times at the cash register for customers and motivating the employees behind the counter.

The future of the profession­al workplace is rapidly changing and gamificati­on is one the many new concepts that businesses should adopt in order to continuous­ly grow the millennial workforce.

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 ??  ?? Employees work on laptops at the Flipkart Online services headquarte­rs in Bengaluru, India. the new generation of employees don’t need much except their laptop and ideas.
Employees work on laptops at the Flipkart Online services headquarte­rs in Bengaluru, India. the new generation of employees don’t need much except their laptop and ideas.
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