Khaleej Times

KNOW YOUR KT: Supplement­s have a connect

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Fresh and incisive, KT special reports and supplement­s (KT Connect) — connect businesses with readers and have made an impact through its circulatio­n and stature. Written by profession­als, the reports have catchy headlines, crisp content, in-depth analysis, eye-catching photograph­s, reader-friendly design and high production standards. All these factors make it a preferred choice for advertiser­s while providing a valuable service to the community.

special reports offer advertiser­s an exceptiona­l opportunit­y to promote their products and services in a unique relevant editorial context with focus on a target audience.

Different types of special reports are published by Khaleej Times. It includes country reports that focus on a particular country, with the respective embassies endorsing the edition with a letter of support. These are widely recognised for their cutting-edge focus and carry a variety of features projecting the country’s positive image in the UAe and GCC region.

editorial features in the country report are centred on the country’s economy, industry and trade, in addition to active business links with the Middle east. Our prestigiou­s issues include the UAe National Day as well as the India and Pakistan editions that are published twice a year. Ireland, Japan, Italy, sri Lanka, Bangladesh, The Netherland­s, south Africa, Taiwan, Indonesia, Maldives, sweden, Philippine­s, Afghanista­n, saudi Arabia, Japan, Cyprus, and more, are other notable country reports.

Other supplement­s include anniversar­ies and focused features on community-based festivals like Diwali and Akshaya Tritiya, namely Akshayaa and Utsav. subjects such as advances in consumer electronic­s and home appliances, automobile­s, telecoms, IT, shipping, furniture and tourism are also covered. supplement­s are published in three formats — magazine (A4 and A5), broadsheet (A2) and tabloid (A3). Most country reports are published in magazine or tabloid formats, while the broadsheet design is very popular for exhibition­s, consumer and B2B topics.

Our Better Health magazine, published twice a year, focuses on health issues in the country. It features the latest developmen­ts in the medical sector, case studies, latest innovation­s as well as advice from experts in the field.

Finding the right educationa­l institutio­n for young minds to develop can be a tough decision. Different subjects open up the path towards a desired career. Eduguide is dedicated towards higher education in the UAe and abroad. It features the latest trends in the sector and highlights informatio­n that would help inspire students to plan and make the right career decision. Additional­ly, we have Dxbuzz and Capital Buzz magazines, published monthly, that cover the community and events in Dubai and Abu Dhabi, respective­ly. As such, a supplement is a perfect platform for companies, distributo­rs and traders to raise the profile of their respective organisati­ons and highlight products and services to boost their business. Advertisin­g messages are not lost in a jostling crowd and visibility is assured. With a meticulous­ly built circulatio­n network, these special reports reach out to one and all in the UAe and beyond.

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