Malabar Gold opens 175th showroom
nagercoil — Malabar Gold & Diamonds, one among the world’s leading jewellery retailers and flagship company of Malabar Group, a leading diversified business house of India, is expanding its network with the inauguration of the new world-class showroom in Nagercoil, Tamil Nadu.
The spacious and artisticallydone showroom at Avvai Shanmughi Salai, Meenakshipuram, was inaugurated by popular actress Tamannaah Bhatia recently, in the presence of M.P. Ahammed, chairman of Malabar Group; O. Asher, managing director for India operations at Malabar Gold & Diamonds; invited guests; media and well-wishers
The store displays the exclusive range of Malabar Gold & Diamonds sub brands: Mine, diamond jewellery; Era, uncut diamond jewellery; precia, gem jewellery; Divine, Indian heritage jewellery; Ethnix, handcrafted designer jewellery; Hi, casual jewellery collection; and Starlet, kids’ jewellery. Apart from gold and diamonds, there is an impressive stock of silver jewellery and silver articles in the showroom.
“The state of Tamil Nadu has a rich jewellery tradition dating back to centuries. Malabar Gold & Diamonds conducts in depth analysis of the jewellery tradition of a particular region before setting up business. Wedding rituals, festivals and ornamental preferences, are all looked into and we ensure that the jewellery is not only innovate and trendy, region specific and occasion specific jewellery is also sufficiently stocked to cater to the ethnic taste and social preferences endemic to the region. Precisely why we could successfully expand the network to different regions, each with its unique cultural, religious and social fabric”, said Ahammed.
Apart from being a successful business entity, Malabar group has always been at the forefront of social responsibility initiatives. Malabar Gold & Diamonds earmarks a distinct share of its annual profit for CSR initiatives in the field of health, education, housing, environmental conservation and women’s empowerment.