How Oracle is helping Twitter with adverts
redwood shores (California) — Well, Twitter is not making much money and its user growth is crawling at the moment, but the microblogging platform, with 328 million monthly active users, is constantly trying to beat the blues, monetise more and earn more.
In the most recent quarter, 86 per cent of Twitter’s revenue came from advertising — especially Promoted Tweets.
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
According to Twitter, Promoted Tweets are clearly labelled as “Promoted” when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be retweeted, replied to, liked and more.
One of the advantages of Twitter is the real-time value it provides to its users.
“We have built our business around Promoted Tweets. We have helped advertisers get engaged with the right audience on our platform. If they get engaged with, we get paid and vice versa. The challenge is to make the right connection and we are constantly working on that,” said Rob Pietsch, senior director of sales at Twitter, to a select group of global tech media here last week.
There is, however, more to the story.
For a seamless connectivity between advertisers and their target audience, Twitter distinctively depends on Oracle Data Cloud which provides sophisticated front-end solutions and userfriendly interface, and more, to make ads relevant.
“We have millions of active users and great data on folks as far as who you follow and who you engage with,” Pietsch said. —