Are you a selfie wacko? Here’s how to take it seriously
It’s more than a personal thing; firms also taking advantage of it TREND TRACKER
Selfie”, a concept that did not exist in our vocabulary 10 years earlier, has evolved to a daily use word making its debut as Oxford Dictionaries’ word of the year in 2013.
Taking self-portraits has become more than just a global phenomenon. Since consumer engagement is visually-driven, multinationals and SMEs alike need to take advantage of the selfie trend. Using this style of content capture can contribute to a brands ability to connect with a consumer. So how can you take your selfie seriously?Below are some of the top tips: The more virtual our daily routines get, the more we crave for something genuine. Staged content looks great but the most effective way to attract people is by being authentic. Selfies by their very nature are personal and are an effective way for connecting with customers. A casual selfie of employees at the office or a related event can transfer more energy and authenticity than posed photos. For a marketing tactic to be successful it must achieve a human connection with the brand. Using employees to build relationships with customers can increase brand relatability. Customers value transparency, and sharing the BTS of a brand can help create a powerful emotional connection. Prospects want to know that they are talking to real people, whom they like and trust, creating a similar bond with a brand. A customer posing with branded products works as a visual form of word of mouth marketing. A happy selfie of a satisfied customer is a genuine endorsement and vital component of a brands promotional strategy. Practically, customers are unlikely to generate content on a product they do not like, reward customers who endorse your brand by reposting the content. Offering giveaways and chances to encounter one-of-akind experiences can also encourage customers to post selfies with a brand; for example, “win a free trip to Bali” with said brand. Regular selfies are great, but don’t we all love to put on a show for the camera. Funny pictures catch the eye which is the main purpose of having a social media for you brand. Don’t hesitate to spice up your feed with humorous selfies and captions. Often embracing a brands corporate culture and exhibiting its quirky side can lead to genuine humorous content and possibly go viral. Utilise personalised hashtags and office memes to best get a brands content spreading across the Web. The writer is founder of fishfayce. Views expressed are her own and do not reflect the newspaper’s policy.