Snap shares fall below $17 IPO price

new york — Snap Inc shares slipped below their initial public offering price of $17 for the first time on Monday, signaling waning investor confidence in the social media company’s growth potential as it faces fierce competition.

The stock fell as low as $16.95 in late afternoon trading before closing at $16.99 on the New York Stock Exchange, down 1.1 per cent. The Snapchat owner’s March market debut was the hottest US technology listing in years.

Earlier on Monday, Credit Suisse analysts cut their price target for Snap to $25 from $30, although they kept their “outperform” rating.

The analysts said they expect Snap to be volatile in the near term as more than 700 million shares potentially come out of their lock-up period later this month.

The Snapchat messaging app is popular among people under 30 who enjoy applying bunny faces and vomiting rainbows onto their pictures. But many on Wall Street have been critical of Snap’s high valuation and slowing user growth, and the company has warned it may never become profitable.

The IPO breach came in Snap’s 90th trading day on the public market.

The stock had previously dipped to $17 in mid-June. Snap’s low on Monday was 42.4 per cent below the record high of $29.44 reached in its second day of trading. —