TCL plans overseas expansion

dubai — One of the leading brands of the Eros Group portfolio; Chinese consumer electronics company TCL Corp will be stepping up efforts to expand its presence in overseas markets, especially in Middle East, Europe, Russia and Africa.

The leading innovator in developing QLED technology and products, TCL Multimedia Technology Holdings Limited, is today amongst the top 4 leading television brands alongside Samsung, LG and Sony.

“Nearly 50 per cent of our revenue comes from outside China. TCL will continue to increase investment in semiconductor display technology and artificial intelligence, with an aim to reach the leading level in the world, as well as enhance intelligent manufacturing capacity in response to the Made in China 2025 strategy”, said Li Dongsheng, Chairman and CEO, TCL.

According to Niranjan Gidwani, CEO, Eros Group, “TCL’s stupendous growth in the overseas market is commendable and we are proud to represent the brand in the UAE market while witnessing their global success year on year. The brand offers a range of remarkably great quality products with superior technology at affordable prices. We are happy to announce that we will be increasing our investments by 50 per cent in promotions and advertising for TCL in 2018 and look to further strengthen our support to the brand in reaching new heights.”

The sales volume of TCL Multimedia’s LCD TVs’ grew by 34.1 per cent in the first half of 2017 mainly due its strong sales performance in the North American market and other key markets worldwide. TCL’s performance in the UAE has also seen a growth of 75 per cent over 3 years with the 55 inch 4K UHD model of TCL televisions leading the market preference amongst the TCL products.