HelloFresh puts $1.8B flotation on menu

German meal kit delivery group HelloFresh, a competitor to US firm Blue Apron, announced plans to list on Tuesday in a flotation that could value the company launched by Rocket Internet at up to €1.5 billion ($1.8 billion). HelloFresh’s biggest market is the US where it has been spending heavily on discount offers and TV and radio advertising to compete with rivals such as Blue Apron and Plated.