Improved access? use technology

Assia Riccio, founder of Evolvin’ Women, believes the role of technology is crucial for her future growth plans.

“Our online platform constitutes 80 per cent of our business. Our research showed that developing countries have access to mobile phones, therefore, the platform has been developed to be mobile-friendly and eventually an app. Without technology, people in developing countries are very limited in their access to this type of opportunity. Social media plays a major role in our business development and an easy way to reach women anywhere in the world,” says Assia.