Etisalat drives digital transformation
dubai — Etisalat on Wednesday announced the opening of its ‘Open Innovation Centre’ in Dubai which will help to drive digital transformation by enabling the use of the latest technologies such as IoT and cloud solutions.
The centre showcases digital innovation, its capabilities and how digitalisation can come to life for all of etisalat’s customers and partners. These businesses will have the op- portunity to experience etisalat’s portfolio of solutions applied to real-world scenarios and get a comprehensive view of technologies that deliver concrete business outcomes.
Speaking to Khaleej Times, Abeer Nijmeh, senior director of business strategy and open innovation at Etisalat Digital, said the whole purpose of the centre is to enhance engagement.
“The idea of this space is to showcase our digital solutions to customers who get to experience how our services suit their needs. They can view demos that include how we have helped some of our previous customers, especially those in the government and private sector. There is also an innovation lab since etisalat is now working more and more with startups.”
“The technologies we are showcasing are those that make up our value proposition,” she added. “As a telco, we started with mobility which is our strength in the region; followed by cloud solutions, cyber and network security solutions, digital marketing solutions, digital payment solutions and IoT. All these technologies combined form our integrated vertical or industry solutions.”
“In today’s digital age, it is essential to show how innovative solutions can be applied in the business environment. Etisalat’s corporate strategy is focused on ‘Driving the digital future to empower the society’ across our customers and enabling them with solutions and services. The opening of this centre will set a benchmark in the industry by focusing on delivering solutions that create growth opportunities for governments and businesses by incorporating digital technologies to serve their customers in this digital era,” said Saleh Al Abdooli, Group CEO of etisalat.
— rohma@khaleejtimes.com