Khaleej Times

Fame is fleeting on social media

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There’s no shortage of average people that made it huge on social media. From Tyler Oakley to Rueben de Maid to Brooklyn and Bailey and who can forget miss Candace Payne, better known as Chewbacca Mom, whose candour and laughter stole the hearts of many Americans in a video that was viewed 164 million times.

Watching “Jimmy Kimmel Live” recently, the host took to the streets as for one of his segments, and interviewe­d average people. When he asked a woman’s name and occupation, she proudly gave her name and then said she’s aspiring to be a YouTuber.

In 2017 we witnessed a heightened time of incivility online. Civility in America survey said that 84 per cent of us had experience­d some form of cruelty — 69 per cent of us blamed the Internet and social media.

With this rise in digital discourse, it seems the desire to become famous on Internet is dissipatin­g.

A recent YouGov Omnibus survey shared that almost half (48 per cent) of Americans would not like to go viral on social media or become famous on the news for a short time.

When the survey was broken down by gender, it was close, with 44 per cent of males and 52 per cent of females saying they would not want any virtual claim to fame.

What is clear is how with maturity (age) we’re reminded of wisdom: 81 per cent of Americans over age 55 firmly don’t want to be part of the digital landscape of news or any viral sensation according to this research.

The younger millennial­s (18 to 24 years old), as the one that Jimmy Kimmel interviewe­d, are still hoping for their break to fame online at 36 per cent. Yet millennial­s between 25 and 34 are less likely to reach for Internet fame at 28 per cent. Yes, with age comes wisdom.

Digital wisdom

Whether you’re a teenager, a millennial or an adult, if you’re using technology (social media) it’s important that you also use common sense — digital wisdom.

In 2017 we witnessed a heightened time of incivility online. A lot of people experience­d some form of cruelty, and many blamed the Internet

No one is here to judge you if you want to become an Internet sensation, but in 2018 the majority of people are now armed with smartphone­s. You may be over 55 years old, but that won’t stop a 19-year-old from recording your oops moment while your child throws a tantrum at the store. Within minutes you can be the next viral video.

3 Cs of social Communicat­ion

Conduct. Control yourself, and check-in with yourself. Never put a temporary emotion on the permanent internet. If you’re offline, tempers are about to flare, remember, the glare of a smartphone could be only steps away.

Content. Ask yourself if this will embarrass or humiliate someone or yourself. Fifteen minutes of humour is never worth a lifetime of humiliatio­n. Are you truly prepared to go viral? Being Internet infamous is not a good place to be.

Caring. When posting with empathy, it’s impossible to be cruel. Even if you are in a heated debate online, be constructi­ve, not combative. Are you posting a controvers­ial comment or video that may hurt people? Is this really the way you want to be recognised? When in doubt — give yourself permission to click out.

You never get a second chance to make a first impression, as the old saying goes, however in today’s generation of technology it’s likely the first glance anyone will learn about you is what a click of a mouse will tell them.

In 2017 we learned that no one is above losing a job over a careless tweet and students (even the smartest and brightest) will have their acceptance­s revoked by dumb digital choices.

Let’s be part of taking this shame society to a sane and civil one. Use your keypad wisely. —Psychology Today Sue Scheff is an author, speaker, parent

advocate, and internet safety expert

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