Bajaj and Krishna tie up to bring superior LED lighting solutions for UAE market
dubai — Bajaj Electricals, part of the leading Bajaj Group (India) has appointed Krishna International FZCO, Dubai as an exclusive distributor for distribution and marketing of Bajaj LED Lighting Range Solutions in UAE.
The launch marks the arrival of their ‘’Made in India’’ LED Lighting range of Bulbs, Battens & Panels in UAE market. These products would be marketed and sold by Krishna International, a Subsidiary of Sawarthia Group of Companies.
The Bajaj LED products meet the highest standards of quality in-terms of illumination and power efficiency. These products come with a burning life of 25,000 hrs, 85 per cent power saving, are environment friendly and have voltage surge protection of up to 2.5KV.
Bajaj Electricals Ltd’s foray into the UAE market re-started in 2015 with a range of futuristic products from the Fans Range with their partners Lucky Traders LLC. Since then the brand has grown steadily and is well accepted in the UAE market as well as for re-exports. The Company’s focus on the LED lighting range is a natural transition to introducing to the world a wide range of quality products that are Made in India in appliances, fans and lighting category.
Commenting on the launch Ms Beena Koshy, executive vice-president and head exports, Bajaj Electricals Ltd said: “Exports is a major focus area for Bajaj Electricals and our consumers across the globe trust us and value us for the products that we bring into their homes. The LED lighting segment is growing at a rapid pace worldwide and in UAE due to its Efficiency and being a comparatively Environment friendly product, Bajaj wants to be a part of every household. We look forward to strengthening our partnership with Krishna International through continuous introduction of new products.”
Taj Ahmad, general manager – Consumer Electronics, Krishna International added: “Krishna International is very proud to be associated with Bajaj especially for the state of the art and hi tech range of LED Lighting solutions including LED Tube-lights and bulbs. This is just the beginning and we hope very soon to introduce very exciting range and extend the category not only for the UAE market but also to Africa and CIS Countries where we have a strong presence.”