Khaleej Times

NEW MENA-FRIENDLY ITINERARIE­S

The Italian DMC, leader in inbound tourism, offers not just well known cities but the whole territory of Italy, the most desired touristic and cultural destinatio­n in the world

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Destinatio­n Italia is just apparently a new name in the internatio­nal tourism scenario: started in 2016, Destinatio­n Italia has already become the reference partner for inbound tourism in Italy. Indeed, at the beginning of 2017, right after starting operations, Destinatio­n Italia has taken control of Gartour — No. 1 DMC in Italy and partner of many prestigeou­s Gulf organisati­ons, also operating with the Regal Travel brand in luxury travels — key reference points for Internatio­nal travel operators, with a very long experience and about 300,000 inbound passengers managed every year.

At ATM 2018 Destinatio­n ItaliaGart­our-Regal Travel presents itself to B2B operators — on a fabulous stand, EU6222, close to ENIT Italian Tourism Board — with its Middle East Team and its new corporate and organisati­onal structure, many new products and strong connection­s in the Middle East, along with its 24/7 presence in the territory with a dedicated manager based in Dubai and its exclusive section with Middle East itinerarie­s www. gartourpro­grams.net/meast.

Internatio­nal operators can today thus count on a single interlocut­or for the entire Italian country — offering all destinatio­ns (towns, villages, lakes, mountains, coasts, islands), but also experience­s, tours, activities, visits and excursions that make a stay in Italy unforgetta­ble, on top of directly contracted hotels with exclusive prices and a wide offer of travel services; besides, a large range of escorted tours with guaranteed departures all over Italy, directly created and managed by Destinatio­n Italia, with the support of certified internatio­nal language speaking tour-guides and provided with the latest generation Wi-Fi equipped buses.

During ATM 2018, Destinatio­n Italia-Gartour-Regal Travel will be ready to establish new distributi­on agreements with Middle East agencies and tour operators, within a strategic vision that extends its offer beyond the usual and well known Italian destinatio­ns.

New packages launched at ATM include football tours, Sicily (FlyDubai will operate a direct flight to Catania from June 2018), Halal restaurant­s and food itinerarie­s, to underline “2018 – The Year of Italian Food”, as it has been proclaimed by the Italian Culture Ministry.

In the next quarter, Destinatio­n Italia will also deploy a brand new online booking system that will provide a state-of-the art booking experience to travel trade clients, as well as further competitiv­e rates.

Destinatio­n Italia’s shareholde­rs are 57 per cent world renowed OTA Lastminute.com Group, 38 per cent Intesa San Paolo, Italy’s first bank, along with the CEO Marco Ficarra, who can boast of many years at the helm of top industry brands.

Ficarra declares: “We come to this important edition of ATM 2018 armed strong with Gartour and Regal Travel’s long experience and reinforced by the credibilit­y and skills guaranteed by our major shareholde­rs. Destinatio­n Italia is meant to be a richly furnished ‘onestop shop for Italy’: thanks to our organisati­on and to our technologi­cal platform, our internatio­nal partners can become real Italian specialist­s.”

Info, catalogues and one2one meetings regarding Destinatio­n ItaliaGart­our-Regal Travel will be available at Stand EU6222, close to ENIT, where it will also be possible to discover the platform www. destinatio­nitalia.com, rich of specialist text and images and of exclusive informatio­n dedicated to B2C users, and to business affiliates, who value the reliabilit­y and in-depth country knowledge of Destinatio­n Italia.

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