Dubai Airports, DXB Entertainments in partnership
dubai — Dubai Airports and DXB Entertainments, owner of Dubai Parks and Resorts, have signed a deal which will see Dubai Parks and Resorts being promoted at all DXB concourses.
Dubai Parks and Resorts will provide branded family zones and dedicated retail locations selling its products. DXB recorded a 10 per cent average passenger growth over the past 10 years with 88.2 million passengers passing through it in 2017, and some 90 million passengers are expected in 2018.
This year is the first full year of operations for Dubai Parks and Resorts and the company aims to continue growing international tourist visitor numbers to the destination in line with the Dubai Tourism Vision 2020.
The first quarter of 2018 set a new record for Dubai Parks and Resorts, with over 850,000 visits to the destination, a 45 per cent increase compared to the same period
This partnership demonstrates Dubai Airports’ commitment to showcase the worldclass hospitality and entertainment options available to visitors
Eugene Barry, Executive vice-president for commercial at Dubai Airports
last year. The partnership allows Dubai Parks and Resorts to directly target inbound and transit passengers to the city and showcase the breadth of entertainment offers within its destination.
“This partnership demonstrates Dubai Airports’ commitment to showcase the world-class hospitality and entertainment options available to visitors of this vibrant city, while also creating unique airport experiences,” said Eugene Barry, executive vice-president for commercial at Dubai Airports.
— waheedabbas@khaleejtimes.com