European visitors up 28% in RAK

ras al khaimah — Ras Al Khaimah has witnessed a significant growth in tourists from Europe, with visitor arrivals increasing 28 per cent in the first part of this year, when compared to the same period in 2017

The increase in visitors has been attributed to the efforts of the Ras Al Khaimah Tourism Development Authority (RAKTDA), which has further strengthened its position in Europe with targeted industry initiatives in the first fve months of the year. As part of RAKTDA’s destination 2019 strategy, increased emphasis has been put on growing further awareness of the breadth of offer in key European markets.

Germany is already a key market for Ras Al Khaimah and combined with other key European markets including UK, Nordics, Poland, and the Czech Republic, accounted for a large portion of the increasing international visitor arrivals to the emirate. UAE arrivals now account for 30 per cent of the growing number of visitors travelling to the destination.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said: “As we look towards our goal of one million visitors by the end of 2018, and three million by 2025, it’s important that we maintain this momentum, as such we are investing in promoting our offer across the European market. Our incredible experiences such as the world’s longest zip-line have helped put Ras Al Khaimah on the world map, but we need to continue to showcase the diversity of the destination to our core audiences in Europe.”