Sawab Centre launches two-day drive to promote diversity and pluralism
abu dhabi — The Sawab Centre will begin a new two-day campaign themed #Diversity_Is_Stronger today on its social media platforms, in Arabic, English and French languages.
The campaign will promote diversity and inclusion, and the idea that people of faith are united around the world, regardless of ethnicity, race, tribe, sect, language or social status, through organising joint events and celebrations.
The campaign will highlight the Haj rituals, a leading example of diversity, as Muslims come together during the pilgrimage, regardless of their backgrounds.
The campaign will also affirm the success of pluralistic societies around the world, and the roles of individuals in removing obstacles that prevent the spread of mutual understanding and social cohesion.
The campaign will include major group celebrations and family gatherings, to share the values of mercy and sympathy between societies and neighbours.
The centre noted that this is the 29th campaign organised through social media, with the aim of combatting violent extremism and offering positive alternatives to violent ideologies and beliefs, which cause differences, divisions and conflicts.
The centre’s other campaigns have also focussed on combatting terrorism, as well as raising awareness about positive topics, that highlight the mercy of the Prophet Mohammed, (Peace be Upon Him), and the important contributions of women and their active role in preventing extremism. Since its launch in July 2015, the Sawab Centre has encouraged governments and communities to expose the brutality of terror groups. —
29 Number of campaigns Sawab has launched since 2015