Mobile users consuming average 1GB data a day

mumbai — Smartphone users in India are consuming an average 1GB data per day — from an average 4GB a month not long ago — and spending more than 90 minutes on online activities daily across the entry-level, mid and premium segments, a Nielsen India report said on Thursday.

India has emerged among the most preferred smartphone markets in the world owing to affordable handset prices and low-cost data penetration, triggering a huge replacement demand among the customers across segments, the “Nielsen Smartphone 2018” report added. “The advent of highspeed 4G Internet, less-expensive

mobile handsets and a correction in call data charges have encouraged the speedy adoption of smartphones in India,” said Abhijit Matkar,Director-Technology IPGNielsen India. To meet the demand

of the mass market, new Chinese and Indian handset makers have launched affordable handsets which are under Rs5,000.

“This sudden influx of affordable smartphones created a whole segment of new consumers who either upgraded from feature phones or were new mobile users altogether,” Matkar said in a statement.

When it comes to app usage, chat and VoIP apps dominate usage across customer segment followed by browser apps.

Interestingly, uTorrent Beta app dominates across categories when it comes of consumption of data, followed by YouTube across customer segments, the findings showed. The smartphone users spend more than 90 minutes a day on online activities while the premium segment takes the usage up to 130 minutes per day. —