Win 32kg gold, luxury cars, smart TVs during this DSF
dubai — Residents and tourists can win 32kg of gold, luxury cars and smart TVs worth Dh8.5 million during a five-week promotion that the the Dubai Gold and Jewellery Group (DGJG) launched on Wednesday, organisers said.
The promo is part of this year’s Dubai Shopping Festival (DSF) campaign.
Set to run from December 26 to February 2, 2019, more than 300 outlets will participate in the promotion.
Upon the purchase of Dh500 worth of gold and diamond jewellery, buyers will have a chance to win 32kg of gold, five BMW cars and six Samsung smart TVs.
Tawhid Abdullah, chairman of the DGJG, said more than 900kg of gold has been given away so far to residents and tourists over the past 24 years of the DSF.
“Though the number of days has been extended for this DSF, there will be a 1kg of gold that will be given away every single day for 30 days, and during the few extra days, there will be 100g of gold bars and a large TVs that can be won,” Abdullah said.
“For this edition of the DSF, the total budget is over Dh8.5 million. Despite the challenges that we have faced, we are the most competitive market for gold and diamond jewellery. The tourist VAT refund scheme that was put in place recently, gave us an edge in competition.
“We are one of the world’s most competitive markets with 10-12 per cent cheaper prices than any other market in the world for 18, 21 or 22-karat gold jewellery,” he added.
The total quantity of the UAE gold jewellery is 240 tonnes, with 80 tonnes produced locally and 160 tonnes imported, Abdullah said.
“In the previous years, we were looking at about 10-15 per cent growth, but we are happy to achieve four to five per cent this year. Next year, we expect better growth rates following the implementation of the tourist VAT refund scheme,” Abdullah added.
Laila Suhail, chairperson for marketing at DGJG and CEO of strategic alliance and partnerships sector of DCTCM and Entities, said: “We are confident that the gold raffle and the weekly diamond raffle will give a timely boost to the retail sector, one of the pillars of Dubai’s economy. Both gold and diamond are important from a consumer demand perspective and the campaign focuses highly on them during the key shopping season,” she said.
“The market is challenging yet exciting. We are dealing with a digital nation, and since most of the population is migrant, there is a lot of dynamism with retail and shopping while planning promotions.”
We are confident that the gold and diamond raffle will give a timely boost to the retail sector.”
Laila Suhail, chairperson for marketing. Dubai Gold and Jewellery Group